Create and facilitate an engaging, interactive
learning experience for pharmaceutical research professionals.
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Challenge
An international pharmaceutical company with a worldwide reputation for thought leadership wanted to facilitate an educational symposium on Ethics in Pharmaceutical Research. The goal was to start a positive dialogue among medical researchers, physicians, medical marketing and legal professionals about the foundations of ethical thought that governs the discipline of pharmaceutical research.
Solution
Pareo worked with a multi-disciplinary team from the pharmaceutical company to create a one-day educational experience. The 8-hour program included:
- Presentations by ethic experts from many disciplines
- Round table discussions
- Case study evaluations
- A lab for creating ethical decision-making models
- Topical panel discussions
Results
The symposium:
- Provided world-wide exposure for the company in the medical research environment
- Strengthened its leadership position by proactively addressing prevailing issues
- Secured public trust by establishing a platform of ethical research practices